In 2022 we reached an important milestone together, 40 years of a dream called TECO – Tecnologia Commerciale S.p.A.
During these months we have dedicated ourselves to celebrating, sharing with you thoughts, laughter and so many emotions. But we also did much more.
At the same time, we were carrying out an important re-design process, a process that led our company to completely rethink and relook at itself.
It also involved the brand, name and symbol that represent us around the world.
Values at the heart of the process
It’s not about restyling, it’s about branding.
We wanted to draw a dividing line between the past and the future and, to achieve this, we involved all levels of the company and put them under the magnifying glass, while asking for your thoughts on us.
From this we identified what makes us stand out and embodies our values, giving them a new name, a visionary image and a new overall coherence: TECO – you design, we connect.
The pillars of the new TECO
Innovation has been in our DNA since our foundation, but it’s those values that make us stand out and why you have chosen us that make the difference.
We are pleased to present them to you, with our Manifesto Brand.