Digital transformation is a matter that has dominated the business environment in recent years. Making companies more proactive and responsive to market trends, to the new future that is unfolding and the new needs and requirements of customers has become a necessity.
Embarking on this change means a complete overhaul of company’s culture, operations and established technologies. This is definitely a revolutionary and complex process, but one that is absolutely essential, because today’s consumers expect increasingly efficient and functional digital experiences.
Te.Co., which has always been in tune with technological innovations and at the forefront of this process, has chosen 10 of its employees as leading Ambassadors in the company’s digital transformation, with positive outlooks and ideas for 2022.
Being a Digital Ambassador means playing a key role in change, but also being a guide and a support for people in acquiring the knowledge and skills needed to anticipate market needs in a digital economy, and to have a clear and long-term vision.
This was an aim that Te.Co. wanted to immediately achieve by organizing a 3-day course, which outlined the trajectory for Digital Transformation, going in depth with its meaning within the surrounding environment and, more specifically, within a Company.
This allowed participants to better understand that digitalization is not an innovation that involves and concerns only B2C companies, but also closely impacts B2B companies.
The first day of the course covered examples of how digital transformation in B2B companies brings added value due to dynamic presentations that, consequently, improve direct sales, and also how it creates a closer connection to customers and smooths the sales process and the customer service.
Emphasis was also put on the fact that digital transformation does not replace human work, but adds new roles within a company such as the Digital Ambassador, a professional figure who works to help the company acquire a digital DNA.
The second day focused first of all on the transformation path implemented by Te.Co., and then on what lies behind this digital transformation, with a focus on the Data Driven concept and on the benefits that this new approach based on data, performance and objective facts can offer.
The second day covered the CRM issue, with an analysis of the development and the practical benefits that a new strategy in customer relationships and interactions can bring to sales management.
The last part of the course focused on Website and Social Network.
The discussions highlighted the enormous benefits that can come out of switching from an information site to an e-commerce site, which must become an effective tool to support traditional sales.
The quick wins were then listed in order to immediately move towards a 360° digital model, transforming the main axes of B2B:
- Customer relationship
- Listening to customer needs
- Purchase Orders
- Customer support
This very important 3-day course ended with an exercise that allowed participants to put the information they had learned into practice by coming up with ideas and suggestions for improving their area of expertise.